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- ブレイクスルーブランディング
ブレイクスルーブランディング
86% of respondents would recommend this to a friend
XCD 52
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- 【3・4月限定クーポン配信中!】 世界三大広告賞のカンヌライオンズなどを受賞したブランドコンサルタントが教える、中小企業のための新しいブランディング! 「飛び越えられない高い壁は、突き破ればいい。 」 (一財)ブランド・マネージャー認定協会 代表理事 岩本 俊幸氏 推薦! 街のお米屋の売上が、300%アップ? 下町の駄菓子屋が、テレビ番組に続々出演? 山奥の乾麺メーカーが、海外進出? この業界から注目されるようになった3つの企業には、ある一つの共通点があります。 それはブランディングです。 ブランディングは「潤沢な広告予算」がないと難しいイメージがありますが、そうではありません。著者の長田氏は、老舗企業や地方企業、中小企業などで数々のプロジェクトを成功させてきました。その試行錯誤の中で、たどり着いたのがブレイクスルーブランディングです。リソースがそこまでなかったり、資本がなかったりするからこそ、業界の中で目立ち、顧客や取引企業から愛される方法があります。 他にも、 ・目先の数字に追われる ・いいものをつくっているのに売れない ・経営層と社員に溝がある ・関係会社の意向に振り回される など、多くの企業が直面している課題を解決する糸口も見つかるでしょう。 本書は「ブランディングってなに?」という方でもわかりやすいように、イラストや図版も豊富に用いながら、1冊にまとめました。
| Publisher | クロスメディア・パブリッシング |
| Publication date | June 2, 2023 |
| Print length | 256 pages |
| ISBN-10 | 4295408255 |
| ISBN-13 | 978-4295408253 |
| Item Weight | 260 g |
| Dimensions | 7.4 x 5.12 x 0.63 inches (18.8 x 13 x 1.6 cm) |
Who Should Buy?
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Entrepreneurs
Ideal for budding entrepreneurs seeking innovative branding strategies to elevate their businesses and engage customers effectively.
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Marketing Professionals
A valuable resource for marketing experts looking to refresh their branding techniques and stay updated on market trends.
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Small Business Owners
Great for small business owners who want to build a unique brand identity and stand out in their niche.
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Casual Readers
Not suitable for casual readers seeking entertainment rather than in-depth insights on branding and marketing strategies.
Product Description
Customer Questions & Answers
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長田敏希 Format: Tankobon Softcover Regional Economies Editorial Review
ブレイクスルーブランディング, published by クロスメディア・パブリシング, offers insights into transforming brand strategies effectively. With 256 pages of comprehensive content, its publication date on June 2, 2023, showcases current trends in branding. The compact size, measuring 7.4 x 5.12 x 0.63 inches, makes it easy to handle, whether at home or on the go. Readers looking for a fresh perspective on branding will find the insights particularly valuable. Engaging with this book may spark innovative ideas for personal branding or corporate strategies, as emphasized in various discussions.
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Pros
- Compact size for easy handling
- In-depth branding insights
- Current trends covered
- Published recently in 2023
- Well-structured for understanding
Cons
- May require prior branding knowledge for best understanding
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