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Item #:
108969925
How Minds Change: The New Science of Belief, Opinion and Persuasion
Item #:
108969925
XCD 82
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In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.
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What Stands Out
Scientific Insights
Offers groundbreaking research on the psychology of belief and persuasion, providing readers with scientifically-backed perspectives that challenge conventional notions of how opinions are formed and changed.
Practical Strategies
Equips readers with actionable techniques for influencing others and navigating discussions, making it not just informative but also a practical guide for personal and professional interactions.
Current Relevance
Addresses contemporary issues surrounding belief and opinion in society, making it a timely resource for understanding divisive topics and improving communication in today's polarized environment.
Product Details
| Publisher | Oneworld Publications |
| Publication date | May 4, 2023 |
| Language | English |
| ISBN-10 | 0861545680 |
| ISBN-13 | 978-0861545681 |
| Item Weight | 14.7 ounces (416.75 grams) |
| Dimensions | 4.92 x 1.46 x 7.8 inches (12.5 x 3.7 x 19.8 cm) |
Who Should Buy?
-
Psychology Students
This book provides valuable insights into persuasive communication, beneficial for students studying psychology and behavioral sciences.
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Marketing Professionals
Professionals in marketing can leverage the strategies outlined to effectively influence consumer beliefs and enhance campaign success.
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Debate Enthusiasts
Those engaged in debates will find techniques for changing perspectives useful to enhance their arguments and persuasiveness.
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Casual Readers
Individuals seeking light reading might find the academic approach and dense theories less engaging or enjoyable.
Product Description
How Minds Change: The New Science of Belief, Opinion and Persuasion
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XCD 82
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Features & Benefits
- Explores the science of belief, opinion, and persuasion.
- Imagines changing minds in just one conversation.
- Features real-life stories and expert insights.
- Examines the rapid evolution of societal beliefs.
- Grounded in the latest psychology and neuroscience research.
- An inspiring read for anyone seeking to influence others positively.
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