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Item #:
3968749
Business Communication Today (13th Edition)
Item #:
3968749
XCD 611
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What Stands Out
Comprehensive Coverage
Offers extensive insights into modern business communication practices, equipping readers with essential tools and strategies to communicate effectively in various professional settings.
Real-World Examples
Incorporates practical examples and case studies, ensuring learners can relate theoretical concepts to real-world business scenarios, enhancing their understanding and application of communication skills.
Interactive Learning
Includes engaging activities and interactive content, fostering a hands-on approach to learning that encourages students to practice and refine their communication skills actively.
Product Details
- For courses in Business Communication. The Ever-Changing Mold of Modern Business CommunicationBusiness Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing. With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all readers seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills readers will need to thrive in an office environment.Also Available with MyBCommLab®This title is also available with MyBCommLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.Note: You are purchasing a standalone product; MyBCommLabdoes not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0134088263 / ISBN-13: 9780134088266 Business Communication Today Plus MyBCommLab with Pearson eText -- Access Card Package, 13/e. That package includes ISBN-10: 0133867552 / ISBN-13: 9780133867558 Business Communication Today, 13e and ISBN-10: 0133877663 / ISBN-13: 9780133877663 MyBCommLab with Pearson eText -- Access Card.MyBCommLab should only be purchased when required by an instructor.
| Publisher | Pearson |
| Publication date | January 3, 2015 |
| Edition | 13th |
| Language | English |
| Print length | 672 pages |
| ISBN-10 | 9780133867558 |
| ISBN-13 | 978-0133867558 |
| Item Weight | 3.16 pounds (1.43 kg) |
| Dimensions | 8.6 x 1.2 x 11 inches (21.8 x 3 x 27.9 cm) |
Who Should Buy?
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Business Students
Students studying business communication will gain essential skills and knowledge applicable in real-world scenarios and workplace situations.
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Professionals
Working professionals can enhance their communication strategies, improving workplace relationships and overall efficiency in their roles.
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Instructors
Instructors can use this textbook as a comprehensive resource for teaching effective communication techniques in business courses.
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Casual Readers
Individuals looking for light reading may find the content dense and overly academic for casual interests.
Product Description
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Communications Editorial Review
Business Communication Today (13th Edition) is an essential textbook for mastering communication skills in the business environment. With a substantial print length of 672 pages, published by Pearson, it covers various crucial topics that are vital for effective business communication. Reviewers have consistently praised its excellent condition upon arrival, stating it looked almost new, reinforcing its quality and reliability as a resource. Additionally, many students report improved grades after utilizing this textbook, indicating its effectiveness in enhancing understanding and application of the subject matter. The book's dimensions of 8.6 x 1.2 x 11 inches make it a handy tool for both study and reference.
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Pros
- Great condition, looks almost new upon arrival
- Comprehensive coverage of business communication topics
- Ideal for improving grades and understanding
- Published by a reputable publisher, Pearson
- Convenient size for studying and referencing
Cons
- Some may find the print length a bit extensive
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XCD 611
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