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Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B)
85% of respondents would recommend this to a friend
XCD 8395
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Order now and get it around Sunday, September 13
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Hear cinematic spatial sound and deep bass with 3 front-firing speakers, dual up-firing speakers, and included wireless subwoofer.
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What Stands Out
Stunning 4K OLED
Experience vibrant colors and deep contrast with 4K OLED technology, delivering an unparalleled viewing experience that captivates, making every movie night immersive and engaging.
Advanced Sound Bar
The BRAVIA Theater Bar features 3.1.2 channels and a wireless subwoofer, creating an audio landscape that enhances cinematic sound, bringing movies and music to life like never before.
Smart TV Integration
This bundle offers seamless smart functionality with built-in apps and voice control, ensuring easy access to your favorite streaming content, elevating home entertainment effortlessly.
Product Details
| Display Technology | OLED |
| Resolution | 4K |
| Refresh Rate | 120 hertz |
| Aspect Ratio | 16:9 |
| Contrast Ratio | High |
| Screen Finish | Flat |
| HDR Format Supported | Dolby Vision |
| Motion Enhancement Technology | XR OLED Motion |
| Picture Quality Enhancement Technology | XR Processor, XR Clear Image, XR OLED Motion |
| Display Language Options | English |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Refresh Rate in Hertz | 120 |
| Screen Size | 77 inches (195.6 cm) |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H (40.6 x 171.5 x 101.3 cm) |
| Display Size Class | 77 inches (195.6 cm) |
| Size | 77 |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 watts |
| Number of Audio Channels | 2.1 |
| Integrated Surround Sound Format | Dolby Atmos, DTS:X |
| Additional Features | Studio Calibrated Modes-Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Operating System | Google TV |
| Control Method | Remote, Voice |
| Mounting Type | Wall Mount |
| VESA Mount Standard | 600 x 400 mm |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Model Name | BRAVIA XR8B |
| Antenna Location | Home Viewing |
| Model Year | 2025 |
| Model Number | K77XR8B |
| Model Series | BRAVIA XR8B |
| Specific Uses For Product | Entertainment |
| Unit Count | 1 Count |
| Manufacturer | Sony |
| Number of Items | 1 |
| UPC | 027242934108 |
| Mfr Part Number | K77XR8BB |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Audio Input | HDMI |
| Signal Format | ATSC |
| Total Number of HDMI Ports | 4 |
| Hardware Interface | Composite Video, HDMI, USB |
| Wireless Technology | Bluetooth, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 1 |
| Color | Black |
| Compatible Devices | Smartphone |
| Tuner Type | ATSC |
| Video Encoding | H.265 (HEVC), VP9 |
| Special Feature | Studio Calibrated Modes-Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu See more |
| Included Components | Power Cable, Remote Control, Stand, Manuals |
| Product Dimensions (L x W x H) | 16"D x 67.5"W x 39.88"H (40.6 x 171.5 x 101.3 cm) |
What's in the box
Power Cable, Remote Control, Stand, Manuals
Who Should Buy?
-
Home Theater Enthusiasts
Perfect for users seeking high-quality visuals and immersive sound for an enhanced home theater experience.
-
Streaming Aficionados
Ideal for those who frequently use streaming services, offering smart features and stunning 4K picture quality.
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Gamer Experience
Great for gamers wanting superior picture quality and low input lag, enhancing overall gaming performance.
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Budget-Conscious Buyers
May not suit users looking for affordable options, as this bundle comes at a premium price point.
Product Description
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What are the key features of the Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B?
Answer: The key features of the Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B include an OLED display that delivers stunning picture quality with deep blacks and vibrant colors, a 4K Ultra HD resolution for crystal-clear visuals, and Smart Google TV capabilities for seamless access to apps and streaming services. Additionally, it supports Dolby Vision HDR for enhanced contrast and detail. Exclusive features for PlayStation 5 users, such as low latency and variable refresh rate, make this TV ideal for gamers, providing an immersive experience. -
Question:
How does the OLED technology enhance picture quality?
Answer: OLED technology enhances picture quality by using individual pixel lighting, which allows for true blacks and a broader color spectrum. Unlike traditional LCDs, OLEDs do not require a backlight, resulting in better contrast ratios and finer detail in both dark and bright scenes. This not only makes movies and shows more vibrant but also becomes crucial for gaming, as the vivid imagery genuinely elevates the overall viewing experience. -
Question:
Is this TV suitable for gaming on PlayStation 5?
Answer: Yes, the Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B is exceptionally suitable for gaming on PlayStation 5. With features like low input lag and support for variable refresh rates, it minimizes motion blur and enhances responsiveness, ensuring an enjoyable gaming experience. Gamers can take advantage of features like 4K120 and HDR, which bring out stunning graphics and smooth gameplay for the latest titles. -
Question:
What smart features does the BRAVIA XR8B offer?
Answer: The BRAVIA XR8B comes with Smart Google TV, which offers voice search and access to thousands of apps for streaming. Users can also easily connect devices via Android and Apple ecosystems. The TV supports Google Assistant, allowing for hands-free control of smart home devices. This integration enhances user convenience by enabling personalized content recommendations, making it easier to discover new shows and movies tailored to individual preferences. -
Question:
What is Dolby Vision HDR, and why is it important?
Answer: Dolby Vision HDR (High Dynamic Range) is an advanced imaging technology that enhances color and contrast, providing a more lifelike viewing experience. It enables the TV to display a broader range of colors than standard formats, delivering more accurate and vibrant visuals. This technology is important for both movies and games because it allows viewers to see the detail in shadows and highlights, ensuring that each scene is as visually stunning as intended by the creators. -
Question:
Can I use voice commands with this TV?
Answer: Yes, the Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B supports voice commands through Google Assistant. This feature allows you to control the TV, play content, and manage other smart home devices hands-free. Simply speaking to the remote or invoking voice commands can significantly enhance your viewing experience, making navigation smoother and providing quick access to your favorite shows and movies. -
Question:
What are the HDMI specifications for the BRAVIA XR8B?
Answer: The BRAVIA XR8B is equipped with multiple HDMI 2.1 ports, allowing for high bandwidth connections essential for 4K at 120 frames per second. This is particularly beneficial for gamers as it ensures smooth gameplay without lag, making it optimal for the latest gaming consoles such as the PlayStation 5. Additionally, these ports support enhanced audio return channel (eARC), enabling high-quality audio playback through compatible sound systems. -
Question:
What is the design of the Sony BRAVIA XR8B like?
Answer: The design of the Sony BRAVIA XR8B is sleek and modern, featuring ultra-thin bezels that maximize the viewing area. Its minimalist stand allows for versatile placement in different environments, whether mounted on the wall or placed on a media console. This elegant design not only complements contemporary home decor but also adds a touch of sophistication, making it a stylish addition to your living space. -
Question:
How can I update the software on the BRAVIA XR8B?
Answer: You can update the software on the BRAVIA XR8B through the settings menu. SimplyNavigate to 'Settings', then select 'Device Preferences', and choose 'About'. From there, select 'System Update' and follow the prompts to check for available updates. Keeping the software up to date ensures that you have access to the latest features, improvements, and any bug fixes that enhance the TV's performance. -
Question:
Where can I buy the Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B?
Answer: You can purchase the Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B from Ubuy in Montserrat. Ubuy offers a wide selection of electronics, including this model, often accompanied by detailed product descriptions and user reviews to help you make an informed choice. Ubuy’s platform ensures a seamless shopping experience, making it easy to find and buy the products you're interested in.
Sony Sound Bars K77XR8B Editorial Review
Sony 55 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-55XR8B) features advanced XR Processor with AI Technology, ensuring stunning picture quality in 4K resolution complemented by Dolby Vision and Dolby Atmos. This television is particularly acclaimed for its ability to deliver an immersive gaming experience, especially when paired with the PlayStation 5, making it a favorite among gamers who appreciate rich colors and high contrast ratios. Users have noted that the intuitive setup process and Google TV interface enhance the overall experience, while the built-in audio system, although decent, encourages the use of external sound systems for the best audio quality. The aesthetics of the thin frame add to its appeal, making it a stylish addition to any space.
Customer Reviews & Ratings
258 customers ratings
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5 Star
83%
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4 Star
7%
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3 Star
5%
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2 Star
1%
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1 Star
4%
Review this product
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Pros
- Stunning OLED picture quality and color accuracy
- Excellent for gaming with PlayStation 5
- Intuitive Google TV interface
- Thin frame design saves wall space
- Decent built-in audio but supports external systems
Cons
- Home screen promotions can be distracting but muted.
Platform Trust & Buyer Confidence
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Verified buyer
“Fast, convenient and cheap. Great store!”
27 August 2026 · via Trustpilot
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XCD 8395
Order now and get it around Sunday, September 13
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
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PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
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Fastest cross-border delivery
Features & Benefits
- Experience immersive 3.1.2CH spatial sound.
- Enjoy deep bass with a powerful wireless subwoofer.
- Features 3 front-firing and dual up-firing speakers.
- Achieve an unparalleled cinematic audio experience.
- Perfect for home entertainment.
- Elevate your sound experience with cutting-edge technology.
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